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'Branded Entertainment'
> Content that works
/ˈbrændəd/, /ˌɛn(t)ərˈteɪnmənt/     noun
A form of content marketing in which the advertising message is fully incorporated into entertaining content. Often communicated by the brand itself or by a brand ambassador. Resulting in content that an audience consumes out of personal interest, rather than as a result of advertising. Branded Entertainment can be seen as “the ultimate intertwining of advertisement and editorial content”.
Art immitates life
> Content that works
immitates art
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